THE INSTITUTE DIFFERENCE

OUR CUSTOMIZED CURRICULUM.
YOUR PATH TO PROFITABLE GROWTH.
At The Institute for the Study of Business Markets, we make staying ahead of the curve our business. We work with the best of the best: world-renowned B2B marketing academics, and highly successful executives who know how to translate a marketing program into a healthy balance sheet. Together, we research the trends, translating our findings into professional development programs, and delivering them to you in ways that best support your individual business needs. We focus only on B2B, so we understand you and what will propel you to the next level.  

INTERESTED? YOUR COMPETITORS SURE ARE.

HOW WE'RE DIFFERENT

At The Institute, we know that one size does not fit all. Which is why every curriculum we build is as unique as the member it’s designed for. We work with you to deliver a collection of courses that will help drive your B2B business forward.

THE HOT LIST

Our hottest courses for the past five years. Haven’t taken one yet? Odds are, your competitors probably have.

Strategic B2B Marketing: Building a Marketing Plan

A complete overview of the entire business-to-business marketing process, tools, and practice.

Profitable Pricing Management

Marketing and pricing based on the value of your products and services to customers — direct and downstream — can bring more profits straight to your bottom line...

Voice of Customer in Business Markets

What Is This Thing Called VOC, and Why Is It Different From What You Think?

Competitor Analysis and Market Intelligence

Make better, more effective business decisions, based on marketplace insight...

NEWEST COURSES

The marketing space is changing at a dizzying rate and this new world demands new skills. Our new courses will show you how to get ahead, so you don’t get left behind.

Digital Marketing for B2B

Why should marketing executives think differently about digital B2B?

Bold Innovation: Developing Breakthrough New Products

Developing Breakthrough New Products for Real Business Growth

Building and Leveraging B2B Brands

A recognized, respected, and trusted brand can be a powerful tool for driving growth, but it is an asset often overlooked and under-appreciated by many B2B organizations.

Linking Marketing and Sales to Drive Organic Growth

This program is designed to help participants better align an organization’s sales and marketing efforts.

FULL CURRICULUM

Your Chance to Get Ahead of the Competition

FOCUS ON FACULTY

Our world-class faculty – the best of the best from academia and business – don’t just advocate B2B best practices. They practice what they teach. Using research-based knowledge combined with real world insights focused on the traditional “Four Ps” as well as emerging areas of need for today’s marketers, our instructors bring a level of expertise to their courses that you won’t find anywhere else – and here, they’re all under one roof. Let’s meet a few of them.

BOB THOMAS, PH.D»

Professor of Marketing at the McDonough School of Business at Georgetown University; Institute Distinguished Research Fellow

LIAM FAHEY, PH.D»

Professor of Management Practice, Babson College; Co-Founder and Executive Director, Leadership Forum Inc.; Institute Distinguished Research Fellow

BOB COOPER, PH.D»

“World’s Top Innovation Management Scholar,” Founder and President of the Product Development Institute; Institute Distinguished Research Fellow

FRED ROEDL, MBA»

Clinical Professor Emeritus, Kelley School of Business at Indiana University

SANDY JAP, PH.D»

Sara Beth Brown Endowed Professor Marketing, Emory University, Goizueta Business School; Institute Distinguished Research Fellow

GEORGE CRESSMAN, PH.D»

Founder and President, World Class Pricing, Inc.

LET'S TALK

Businesses that want to grow organically come to us – for access to our wide range of diverse, award-winning faculty, our unmatched B2B sales and marketing curriculum, project-based courses tailored specifically to each member, and more. It’s that simple. Don’t get left behind – join us today.
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We can help you.
  • “This is a very practical workshop helping us to implement any business opportunities effectively.”

  • “The best sort of training I've ever attended. I can put these tools to work right away.”

  • “Excellent learning experience!”

  • “Great training, very good practitioners, really helpful and useful in my future work...”

  • “With the Institute leading our Academy offerings, strategic marketing has become a way of life for DuPont marketers across the world.”

  • “Terrific course! It has been some time since I have taken a course of this quality. Well planned, organized, and executed!”

  • “I’m excited to apply what I’ve learned here to my upcoming marketing plan and excited to have so many great tools to help me in the process.”

  • “Great learning and lecture with plenty of opportunities for group discussion and interaction, as well as personal reflection and application to our individual business cases and challenges.”

  • “Best seminar (content) I’ve attended in years, overall exceptional. Thanks.”

  • “Excellent material that can be applied immediately. I would recommend to a colleague.”