Academic Event

2020 ISBM PhD Camp

NOTICE: Due to the global Covid-19 pandemic, the Biennial Academic Conference will be postponed to 2021. We are exploring the possibility of hosting the PhD Camp online this year. More information will follow. 

The Institute for the Study of Business Markets will be holding its 2020 Biennial Academic Conference in San Francisco, CA on August 19-20, 2020 (immediately preceding the Summer AMA Educators’ Conference).  Venue will be finalized by March 1.

The Academic Conference will partially overlap with the ISBM B2B PhD Research Camp to be held at the same venue on August 18-19, 2020; PhD Students are encouraged to attend both events.

The conference will kick-off Wednesday, August 19th at noon and continue until 5:00PM on Thursday, August 20th, ending with a cocktail reception.

Conference Objectives

  • Develop new ideas and new ways to address the most pressing issues at the interface of the B2B academic and practitioner communities
  • Generate new research approaches and ideas
  • Provide a forum for interaction amongst the world’s leading B2B researchers

Conference Sponsor

  • Penn State’s Institute for the Study of Business Markets (ISBM)

Conference Registration

Registration will be active by March 1, 2020

Call for Papers and Special Sessions, Submission Guidelines

The Institute for the Study of Business Markets would like to invite proposals for Special Sessions, as well as, abstracts/papers to be included in our biennial Academic Conference.  We are particularly interested in papers or special sessions that are aligned with the ISBM’s three strategic priorities:

  1. B2B Innovation to Enhance Business Growth
  2. B2B Buying Behavior in a Rapidly Changing Global Economy
  3. B2B Marketing Analytics

Special Session & Paper Submissions

Paper Submission Guidelines:

  • Abstracts should be approximately 250-500 words double-spaced (about a 1/2 page typed)
  • Correspondence will be directed to submitting author, unless directed otherwise
  • Corresponding author will receive notice of acceptance by May 1, 2020
  • If there are multiple authors, please indicate which author will be the presenting author in the submission
    • Note:  while individuals may submit multiple abstracts, an individual is limited to one presentation at the conference
  • Paper is not considered confirmed and will not be placed on the schedule until at least the presenting author has registered to attend the conference.

Special Session Submission Guidelines:

  • Include Special Session Name/Topic
  • Name of Session Chair
  • Presenters with their Paper Title (3-4 papers) or Panelists (3-4)
    • If there is more than one author on a paper, please indicate which author is planning to present.

Email all submissions to Conference Chair, Andrew Petersen ( and copy Lori Nicolini, (

Conference Organizers

Conference Chairs:

J. Andrew Petersen
The Pennsylvania State University

Christophe Van den Bulte
The University of Pennsylvania

For More Information

Conference Administrator:

Lori Nicolini
Institute for the Study of Business Markets
The Pennsylvania State University
Phone:  814-863-4911


From: August 19, 2020 12:00 pm
To: August 20, 2020 5:00 pm

San Francisco, CA 94105