ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to 

Academic Event

2021 ISBM Academic Conference

NOTICE: Due to the global Covid-19 pandemic, the B2B Academic Conference was cancelled in 2020.  We will hold an Online Version of the Academic Conference in August 2021 and we plan to hold our regular Biennial Conference in 2022. 

The objective of the conference, as always, is to develop new ideas and new ways to address the pressing issues at the interface of the B2B academic communities; generate new research approaches and ideas; and to provide a forum for interaction amongst the world’s leading B2B researchers. 

Since we are conducting this event online this year, our format has been modified.  The conference will be broken up into two, 3 hour sessions conducted online (via Zoom).

Day 1 – August 12

We will honor our new ISBM Fellows, Sundar Bharadwaj and Mark Houston and the 2021 Wilson-Sheth winners Wolfgang Ulaga and Werner Reinartz.  Each will give a presentation and will share their experiences and perspectives on B2B Marketing Research.

Day 2 – August 13

Will include presentations and discussions by B2B scholars on cutting edge research insights and opportunities in B2B Marketing, foreshadowing themes that will be covered in the Second Edition of the Handbook of Business-to-Business Marketing.

Conference Organizers

Conference Chairs:

J. Andrew Petersen
The Pennsylvania State University
jap57@psu.edu


Stefan Wuyts

The Pennsylvania State University
suw282@psu.edu

For More Information

Conference Administrator:

Lori Nicolini
Institute for the Study of Business Markets
The Pennsylvania State University
LNicolini@psu.edu
Phone:  814-863-4911

DATE(S):

From: August 12, 2021 10:00 am
To: August 13, 2021 1:00 pm

Online via Zoom