ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to 

Academic Event

2022 ISBM Academic Conference

The Institute for the Study of Business Markets will be holding its 2022 biennial Academic Conference in Chicago, IL on Aug 10th – 11th (immediately preceding the Summer AMA Educators’ Conference). The venue will be the University of Illinois at Chicago (750 South Halstead), Chicago, IL.

The conference will kick‐off Wednesday, Aug 10th at noon and continue until 5:00PM on Thursday, Aug 11th, ending with a cocktail reception.

Click Here for Complete Conference Schedule

Conference Objectives

To develop new ideas and new ways to address the pressing issues at the interface of the B2B academic communities; generate new research approaches and ideas; and to provide a forum for interaction amongst the world’s leading B2B researchers.

Note:  We are particularly interested in papers or special sessions that are aligned with the six Key Priority Domains that emerged from the 2021 ISBM B2B Trends Study©. All six represent areas of B2B marketing that are expected to be critical for the next 3-5 years. The six key priority domains are:

  1. Agile (Agile Innovation; Manage rapid change; B2B data analytics)
  2. Remote (Remote business development; Market remotely)
  3. Digital (B2B data analytics; Reimagining marketing; Digital B2B decision-making)
  4. Sustainability (Environmental impact; Social impact)
  5. Value (Value of marketing; STP & value proposition; B2B CRM)
  6. Governance (Align value chain; Manage interorganizational relationships)

Conference Sponsors

  • Penn State’s Institute for the Study of Business Markets (ISBM)
  • University of Illinois, Chicago

Directions, Parking, and Accommodations

There are no hotel room blocks reserved for the academic conference, but there are many hotels in the Chicago area that provide easy access to the conference venue.  The Summer AMA Educators’ Conference will be held immediately following the ISBM Conference and will be held at the Sheraton Grand Chicago;  it is a short taxi or Uber ride to UIC, Chicago (approx 2.5 miles).  If you are staying for AMA, you may be able to extend your stay … see AMA’s site for their hotel rates.

Many hotels offer discounted rates for events at UIC. For directions and hotel list please visit

Submission Guidelines:

  1. Abstracts should be approximately 250-500 words double-spaced (about a ½ page typed)
  2. Correspondence will be directed to submitting author, unless directed otherwise
  3. Corresponding author will receive notice of acceptance by May 15, 2022.
  4. If there are multiple authors, please indicate which author is presenting the paper in the submission: Note: while individuals may submit multiple abstracts, an individual is limited to one presentation at the conference.
  5. Paper is not consider confirmed and will not be placed on the schedule until at least the presenting author has registered to attend the conference.

Email all submissions to Conference Chair, Andrew Petersen ( and copy Conference Administrator, Lori Nicolini (

Special Note:  This will be a Live, Face-to-Face Event only, and we will follow all visitor safety guidelines that are in place at the time from the University of Illinois Chicago (

We hope you will be able to attend the conference.  If you have any questions, please do not hesitate to contact

Conference Organizers

Conference Chair:

J. Andrew Petersen
Institute for the Study of Business Markets
The Pennsylvania State University

Conference Co-Chair:

Anna Shojie Cui
Associate Professor of Marketing
University of Illinois, Chicago

For More Information

Conference Administrator:

Lori Nicolini
Institute for the Study of Business Markets
The Pennsylvania State University
Phone:  814-863-4911


From: August 10, 2022 12:00 pm
To: August 11, 2022 5:00 pm

University of Illinois, Chicago

UIC Student Center East

750 South Halsted

Chicago IL 60607