ISBM PhD Seminar Series (IPSS)
The objective of the ISBM PhD Seminar Series (IPSS) is to provide a range of short, PhD level seminars in Business-to-Business (B2B) Marketing. These seminars, delivered electronically by some of the world’s leading scholars, provide access to leading developments and methods necessary to doctoral students worldwide who are considering research careers in B2B Marketing. IPSS offers electronic participation in substantive and methodological courses essential for PhD students with research interests in business markets. Substantive topics include theory development in business markets, sales management, marketing channel management, and new product development and marketing, among others. Methodological topics include qualitative research methods, social network analysis, and structural equation modeling, among others. Courses are repeated in a 2 – 3 year cycle.
Course Offerings for Spring 2019
Customer Engagement Marketing
Colleen M. Harmeling, Assistant Professor of Marketing, Florida State University
This seminar will focus on academic research related to customer engagement marketing—a firm’s deliberate effort to motivate, empower, and measure customer contributions to marketing functions. The objective of this seminar is to provide a foundation for doctoral students interested in examining customer engagement marketing from both a theoretical and practical perspective.
Structural Equation Modeling for B2B Research
Hans Baumgartner, Professor of Marketing & Department Head, The Pennsylvania State University
The purpose of this seminar is to provide students with a solid foundation for using structural equation modeling in B-to-B research. Topics covered in the seminar include confirmatory factor analysis, measurement models for modeling sources or random and systematic error, structural equation modeling of integrated measurement and latent variable conceptualizations of B-to-B problems, and multi-sample structural equation models with mean structures.
IPSS Admission Procedure, Participation and Requirements
- Submit application for each course interested in taking (register online).
- Statement of purpose indicating interest in B2B Marketing.
- One recommendation letter from a faculty member or advisor
- Relevant transcripts
- Any relevant research papers if available (for more advanced students)
- Former IPSS students need only submit applications, and indicate which course and year of previous participation
Course Delivery and Participation
Academic Requirements and Integrity