B2B Pulse: Content Library

The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.

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covid-19

3 Biases That Shaped CEOs’ Pandemic Response

This article reports on survey research among the CEOs of over 500 Chinese firms. The research discusses three biases and how they affect CEO decision making during the pandemic. The optimism-versus-pessimism bias impacts aspects like leadership, employee engagement, and messaging. Another source of bias comes from a cost focus – as opposed to a people focus. The third aspect of this research is the short-term-versus-long-term bias, affecting survival of the firm.

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wrapped gift

Data Wrapping: A New Way to Increase a Product’s Value Proposition

Data wrapping is the practice of giving data and analytics to customers as product features and customer experiences, with the goal of increasing a product’s value proposition. The users of these data wrapping functionalities are the company’s customers – not the employees. And as this is a customer oriented feature being a part of the product offering, the product road map is lead by product owners – not IT. It is an interesting strategy to monetize data – in a way that extends the product value proposition. 

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colored gears

The Pandemic is Turbocharging Government Innovation

The pandemic has emphasized the importance of governments to work with the latest innovations and technologies available. Fighting COVID-19 requires data-derived insights and advanced technology to allow quick response to ever-changing conditions. For many government agencies – in the US and elsewhere – shortcomings have come painfully into view. Many countries have responded to the need for modernization by channeling aid packages and funds to government telework, telehealth, cybersecurity and network bandwidth projects. 

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one way sign

Does Cognitive Bias Influence Your Managerial Decision Making?

Decision making is – mostly – done by humans. And human beings are not necessarily always rational beings. Some of our business decisions are affected by cognitive and organizational biases. McKinsey has collected articles in their “Bias Busters series”, which presents articles on the most common biases and ways you can address them.

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components

How B2B Marketplaces are Changing Procurement

The unexpected nature showed how many firms were not ready for supply chain disruptions. B2B marketplaces may offer solutions in the reassessment and reconfiguration of supply chains. B2B marketplaces are often building tailored workflow software, which offers the potential for streamlining procurement processes. This article, published on Medium, discusses tailored workflows on three marketplaces: Laserhub, Faire, and Zageno.  

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marketing in uncertain times town hall

Marketing in Uncertain Times – How To Thrive in the New Remote Engagement World (Jip Inglis, Steve Hurley and Matt Leary)

This session of Marketing in Uncertain Times Town Hall focuses on skills, tips, and tools you can use to thrive in our new remote environment and stay engaged and build rapport when you can’t be face-to-face.  Hear from expert panelists Jip Inglis, Ascension Growth & Innovation Strategies, Steve Hurley and Matt Leary, Solutions Insights, Inc.  with moderator/ISBM Executive Director, Lynn Yanyo. A replay of the event is available.

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eggs in tray

Diversity Training: Does it Remedy Unconscious Bias?

Racism has, unfortunately, affected businesses for years. Customers, employees, managers, and CEOs all may find themselves in situations in which racism plays a role. Many companies consider sending their employees to a diversity training. But are these diversity programs effective? This article from Knowledge at Wharton – from 2018, but more current than ever – discusses unconscious bias and ways to combat it.  

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colored pawns

Increasing Board Diversity

This article discusses a study that discerns between demographic diversity and cognitive diversity in the context of boardroom composition. It discusses the benefits and drawbacks of both types of diversity for board compositions, and offers recommendations on how to go about recruiting cognitively diverse board members. A key aspect discussed in this article is the difficulty of offering dissenting opinions in discussions in less diverse boards. Cognitive diversity helps to break that pattern. 

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