The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
Accelerate B2B Conversions with Personalized Engagement and Optimization (Joe Fuster)
B2B customers expect personalized, engaging experiences, but where do you even start? The growth of AI makes it possible to accelerate B2B conversions by optimizing engagement for your visitors from the moment they hit your website, mobile site, or app. We will discuss how incorporating artificial intelligence into B2B marketing programs empowers marketers to create more relevant experiences that lead to better conversion rates, tests the content, and measures the impact of online campaigns.