Book: Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
March 20, 2020
In his book 'Unlocking the Customer Value Chain, Harvard Business School professor Thales Texeira describes how the disruption of an industry is driven by customer behavior rather than technologies. Innovative new business models allow startups to 'decouple the value chain' - picking one aspect of an incumbent's business model and doing it better.
The following material is restricted to ISBM member companies. Please login to continue or learn more about becoming a member.