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High-Growth B2B Businesses Invest In Brand When Facing Economic Uncertainty

October 9, 2022

Although many firms are inclined to decrease investments during economic downturns, investing in brand purpose may be a more prudent strategy.

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Tags: value creation
Category: Business Readings
Topics: Branding, advertising, and promotion

High-Growth B2B Businesses Invest In Brand When Facing Economic Uncertainty

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