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The Problem with how B2B Marketers Use Their Budget

April 7, 2025

B2B marketers may be spending too much on production and too little on reaching customers.

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Tags: branding, resources, budget, b2b, growth, media, b2c, paid media, assets, production, brand, effectiveness, attention, cost, allocation, agencies, fees, linkage, dwell time, offering
Category: Business Readings
Topics: sales and marketing, Branding, advertising, and promotion, Corporate strategy, Organic growth, Social media

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The Problem with how B2B Marketers Use Their Budget

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