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ISBM Pulse: March 2018: Key Marketing Opportunities and Challenges in 2020

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Supply Chain: Managing the Dilemma (Brent Moritz)

Watch Joanne Smith (Price to Profits Consulting), Andrew Petersen (ISBM, Penn State), Liam Fahey (Leadership Forum, Inc.), and Becky Williams (ISBM) who are joined with our world expert, Dr. Brent Moritz, during a special JAM Session on the Supply Chain Dilemma and Marketing’s Role in Easing the Pain of the Supply Chain Dilemma.

Learn the latest information on supply chain disruptions and what is likely to continue for 2022.

Taking The “Hit or Miss” Out of Faster Organic Growth (Bob Lurie)

Watch the presentation “Taking The “Hit or Miss” Out of Faster Organic Growth: Identifying and Changing High Yield Customer Behavior” delivered by Bob Lurie at the March 2018 Member’s Meeting. Five principles to combat slowing growth are discussed during this presentation.

Squirrels, Shiny Objects and Digital Transformation (Vince Kostelnik)

The term “Digital Transformation” has been around for several years now and is often overused today without the understanding of everything that it encompasses. It includes transforming the entire customer experience as well as two other primary categories  At the heart of digital transformation is rethinking how a business can create value for a customer to keep them engaged with you. Although technology can assist you in achieving the goal, it is not the sole contributor to a successful transformation.