ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to

Eliminating Managerial Bias for High-End Products in Our Market-Driven Product Development (Abbie Griffin)

Speaker(s): Abbie Griffin

Presentation Date: March 2018

Research finds that managers making product development selection decisions biased against low-end, low-priced projects in favor of high-end, high-priced projects, even when there is no economic benefit to them. Given these biases, we suggest actions managers can take to overcome these biases.

The following material is restricted to registered academic and ISBM Member Company users. Please login or register to continue or learn more about becoming an ISBM member company.

Tags: new product development, academic research, managerial bias
Category: Conferences and Member Meetings, March 2018: Key Marketing Opportunities and Challenges in 2020
Topics: Innovation and new product development

Eliminating Managerial Bias for High-End Products in Our Market-Driven Product Development (Abbie Griffin)

Share

Related articles:

How to Transform Your New-Product Development with AI: From Vision to Deployment

Winning the ‘Product Innovation Game’: The 2030 Mandate for Manufacturers

Revolution or Evolution: A Study of the Adoption of AI in New-Product Development

Archives

Share: "Eliminating Managerial Bias for High-End Products in Our Market-Driven Product Development (Abbie Griffin)" with your followers.

B2B Pulse Login

New User Registration