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Generating and Using Insights to Shape Marketing Practice (Liam Fahey)

Speaker(s): Liam Fahey

Presentation Date: March 2018

This presentation by Liam Fahey covers how to translate domain change insights (about customers, competitors, and products/solutions) into business implications (mindset shifts, strategy, and execution).

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Tags: market research, strategy
Category: Conferences and Member Meetings, March 2018: Key Marketing Opportunities and Challenges in 2020
Topics: Analytics and market research, Corporate strategy

Generating and Using Insights to Shape Marketing Practice (Liam Fahey)

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Generating and Using Insights to Shape Marketing Practice (Liam Fahey)

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Related articles:

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What Changes Are B2B Marketers Anticipating to Their Budgets Next Year?

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