Manchester City Football Brand and Influence Campaign Aimed B2B2C (Joe Vesey) (Part 2)
Speaker(s): Joe Vesey
Presentation Date: February 2020
Story of a B2B Technology company trying a new approach to marketing/communications elevating a message around sustainability/social value creation - awareness of water challenges and solutions that exist to bring clean water to those in need. Hear their thought process and lessons learned for picking a global partner and their platform to help tell this story, Manchester City Football Club, the second most valuable sports franchise in the world.
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