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The Benefits of Customer-Based Strategic Planning (Hari Sridhar)

Speaker(s): Hari Sridhar
Presentation Date: August 2018
Despite the enormous resources placed into strategic planning, there’s very little evidence for its effectiveness.  Many companies fail to achieve the intended results which typically focus on mission, vision, and values or elaborate budgeting processes. Using examples from B2B firms that have implemented Customer-Based Strategic Planning, we’ll introduce a simple method for linking customer value to organizational competencies and strategic planning that results in agility, effectiveness, and financial accountability. 

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