To enable participants to determine who their real competitors are, to demonstrate how to identify and assess their current and potential marketplace strategies, as well as changes in their value chains, assets, capabilities, and infrastructure, and as a consequence, to contribute to better and faster strategy development and execution.
A key element of this seminar is learning how to identify and monitor critical competitor indicators and how to draw inferences from them about competitors’ current and potential strategies, intentions, assumptions, decisions and actions. A related element addresses how to transform competitor analysis into insights about customers, channels, suppliers, and marketplace dynamics.
This seminar is designed to help managers understand how to use market knowledge in making more effective and profitable decisions.
- Senior executives
- Marketing executives
- Product managers
- Planning managers
- Professionals involved in any form of business intelligence