Robert E. Spekman, PhD
Tayloe Murphy Professor of Business, Darden Graduate School of Business, University of Virginia; ISBM Distinguished Research Fellow
Robert E. Spekman, Tayloe Murphy Professor of Business Administration, is an internationally recognized authority on business-to-business marketing, supply chain/channels management, and strategic alliances. His consulting experiences range from marketing research and competitive analysis, to strategic market planning, supply chain management, channels of distribution design and implementation, and strategic partnering. In addition to teaching MBA courses, his executive program experience includes general marketing strategy, sales force management, channels strategy, creating strategic alliances, and business-to-business marketing strategy. He has edited/written seven books and has authored (co-authored) over 80 articles and papers.
Spekman, who joined the Darden faculty in 1991, previously taught at the University of Southern California, University of Maryland, and the Norwegian School of Business Administration and Economics.