Dynamic Governance Matching in Solution Development (Colm, Ordanini, and Bornemann)
May 17, 2020
B2B firms are increasingly shifting to offer service solutions as competitive and commoditization threats increase. However, much of these shifts to service-oriented offerings have generated mixed results. The authors investigate this problem as a governance problem and highlight that the different phases of solutions development (experimentation, integration, and evolution) expose actors to various governance tensions.
The following material is restricted to ISBM member companies. Please login to continue or learn more about becoming a member.