Presented by: Jessica Fewless, VP, ABM Strategy, Field & Partner Marketing, Demandbase
Jessica is a highly-regarded thought leader in the B2B marketing space, having coached hundreds of companies, from large enterprises to agile startups, on shifting to an account-based marketing approach. Informed by those discussions, she’s created over 20 hours of ABM Certification curriculum to help all B2B marketers learn the basics and best practices for building successful ABM strategies. Jessica is uniquely positioned to offer advice on ABM adoption, sharing firsthand learnings from how she’s helped pioneer its usage at Demandbase. Prior to Demandbase, Jessica held roles in product and partner marketing at Autodesk and Adobe, and in development and fundraising for a variety of local non-profits.
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