Event / Courses

Customer Experience Strategy and B2B Best Practices


Targeting individuals and small teams who are responsible to improve the Customer Experience across all touchpoints, up to and including the development of a complete Customer Experience Strategy.

Customer Experience Workshop Objectives

Leading B2B marketers know the new battleground in competitive markets is the holistic customer experience, or CX. The time is past when companies can simply “market and sell” their way to continued success.  The new route to organic growth is driven by delivering a winning experience across every touchpoint in the customer journey.  Each interaction that takes place from innovation, to contact, to delivery, and to reorder should be designed and cultivated to meet customer’s needs with care and purpose.

This course will leave your teams with the knowledge and best practices for crafting a Customer Experience Strategy and Plan. Topics and best practices covered include:

  • The role of Customer Experience strategy
  • Customer (Buyer) Persona development
  • Customer journey mapping
  • Identifying customer experience gaps and value
  • Building a CX roadmap and improvement plan
  • Best practices for improving customer satisfaction and loyalty

In this highly interactive workshop, we’ll use live cases and examples to help you think about how to apply what your learn to improve your customer’s experience.




From: 6/13/2018 8:00 AM
To: 6/14/2018 5:00 PM

Pittsburgh, Pennsylvania

RLA Learning & Conference Center
850 Cranberry Woods Drive
Cranberry Township, PA  16066

Course registration fee: $1,695 per participant

Cancellation Policy: (Prior to course start date)

  • 2 weeks or less: 100%
  • 2-4 weeks: 50%
  • 4-8 weeks: 25%
  • Substitutions will be allowed to avoid cancellation fee