Develop data collection, analysis and decision making systems to support value delivery. Align decisions with Customer Experience strategy.
2-day interactive workshop.
Ralph Cummins is the President & Managing Director, EMM Group, strategy practice leader and global engagement lead for DuPont, Pfizer, Samsung, and other key clients. He was also Executive Director, Customer Experience Practice, CapTech Consulting; VP, Global Brand Strategy, Genworth Financial, and Director of Account Management, The Martin Agency. Ralph’ publications include: On the Road to Marketing Excellence; Integrated Commercial Strategy The New Playbook for Growth (ebook); The CMO’s First 100 Days; Managing Marketing Talent for Growth; Harnessing the Business Power of Project Based Learning; Annual Planning (ebook); The New Marketing Mission; and Bust the Silos.
Ralph has designed and faciliated strategy workshops on various topices for managers and leaders around the world for leading B2B2C marketers including GE, Aditya Birla Group, DuPont, Pioneer, Samsung and many more. He is a frequent lecturer at the VCU Brand Center, the University of Richmond, the Darden School of Business, Financial Communicators Society of New York, AMA and other marketing associations. He is also a frequent collaborator with the Institute for the Study of Business Markets.
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