Event / ISBM Members Meeting

ISBM Members Meeting

BECOME AN EFFECTIVE FORCE FOR GROWTH, INSIGHT, AND DIRECTION IN YOUR COMPANY.

 

Join us on March 7-8, 2018 to learn about, and gain perspective on key problems and opportunities facing our B2B profession from world thought leaders and industry B2B practitioners as we move toward the end of the decade.

This Member’s Meeting is not to be missed: with the combination of powerful speakers and topics and accessibility for networking for our Members.  You can attend in person or online.  Consider including your whole team or other business partners.

 

AGENDA HIGHLIGHTS

Day 1 Keynote

Russ Klein, CEO American Marketing Association and

Dr. Bernie Jaworski, ISBM Fellow and Peter F. Drucker Chair, Claremont University

 

The Seven Big Problems Facing Marketing – B2B focused insights from the AMA Intellectual Agenda 1.0

 

Feature Member Presentation

Dr. Robert Lurie, V.P. Corporate Strategy Eastman Chemical

Effectively Targeting High Value Sources of Growth

 

Day 2 Keynote

Dr. Abbie Griffin, ISBM Fellow and Presidential Chair in Marketing, University of Utah

Eliminating Bias from our Market Driven Product Development

 

Feature ISBM Fellow Presentation

Dr. Liam Fahey, ISBM Fellow and Executive Director, Leadership Forum, Inc.

Getting to Marketplace Insights: What it Really Takes

 

Invited ISBM Member Case Studies from Godfrey and others

 

Plus, other presentations, interactive breakout sessions, and lots of time for networking!

 

Our Educator’s Symposium, designed for B2B marketers tasked with
training and education responsibilities for their firm, will be held
immediately following the meeting on March 8

DATE(S):

From: 03/07/2018 08:30 AM
To: 03/08/2018 4:00 PM

Penn State University, Smeal College of Business, Business Building

Cost:
Members
In-person: Member Representative Free
Additional in-person: $1,195
Live On-Line: Free – unlimited

Academic Members:
In-person: $495
Live On-Line: Free

Non Members:
In-person: $2,390
Live On-Line: $395