Event / Courses



Negotiation is not so difficult when you know the parameters for success! This seminar will explore the seven stages of negotiation and reinforce how communication plays a role in the success of any negotiation. Participants will briefly explore the concepts of problem identity, the other persons perspective, solution generation, and seeking the win-win. Intriguing topics such as adapting your style and body language will be explored. This program is packed with tips and techniques that can help you discover the art of negotiation.

Recommended for:  

This is a Specialty B2B Marketing concept and workshop, typical audience would be marketing professionals, product management, technical, sales, and leadership.


1 to 2-day interactive workshop including applied learning and facilitated discussion.


  • Develop a deeper understanding of the basic concepts of collaborative negotiation.
  • Learn seven stages of successful negotiation.
  • Discover communication techniques that improve negotiations.
  • Explore body language as it relates to communication.
  • Learn how to better prepare for negotiations.


  • Introduction
    • Basic Concepts of Negotiation
    • Typical Business Negotiations
  • Stages of Negotiations
    • Examining Seven Stages of Negotiations
    • Applying the Stages
  • Verbal Communication and Body Language
    • Verbal Communication
    • Adapting Your Style
    • Watch the Body Language
  • Creating an Action Plan
    • A Plan for Your Next Negotiation
    • Seeking the Win-Win