Event / Courses

Strategic B2B Marketing: Building a Marketing Plan


  • To strengthen abilities to think strategically and formulate marketing strategy based on a deep understanding of customer needs and value
  • To develop skills to better understand markets, customers, competitors, and value chains using basic market research tools
  • To build competence in using the process of segmentation, targeting, and positioning (STP) to formulate a value-based marketing strategy with a defensible competitive advantage
  • To understand the core components and actions of a strategic marketing plan and launch plan to design and deliver value through product offerings, pricing, marketing communication, distribution, and customer care
  • To learn how tracking and controlling the response of a launch marketing program helps continuous improvements throughout it life cycle



From: 6/13/2018 8:00 AM
To: 6/14/2018 5:00 PM

Pittsburgh, Pennsylvania

RLA Learning & Conference Center
850 Cranberry Woods Drive
Cranberry Township, PA  16066

Course registration fee: $1,695 per participant

Cancellation Policy: (Prior to course start date)

  • 2 weeks or less: 100%
  • 2-4 weeks: 50%
  • 4-8 weeks: 25%
  • Substitutions will be allowed to avoid cancellation fee

This course requires a minimum number of registrations.  If minimum is not registered, this course will be cancelled and rescheduled.