Event / Courses

The Art of Selling


In this workshop a participant will learn best practices of interpersonal skills of effective consultative selling. By understanding the importance of selling with purpose, building customer rapport and establishing a professional presence.

Recommended for:  

This is a foundational B2B Marketing concept and workshop, appropriate for all marketing professionals responsible for communications, marketing and teams responsible for developing and executing market, sales, or other customer-directed relationships.


2-day interactive workshop mixing learning and application of tools with review and feedback.


  • Understanding features/advantages/benefits as they relate to proposing strategic solutions to customers.
  • Identifying and adapting to common customer personality styles.
  • Learning techniques for using strategic questions to uncover customer needs.
  • Understand how to prospect, handle customer objections and using customer centric communication.


  • The Softer Interpersonal Skills
  • Pre-Call Planning
  • Using Strategic Questions
  • Strategic Sales Call Management
  • Best Practice Consultative Selling

Download a Printable Course Description



From: 10/15/2019 8:00 AM
To: 10/16/2019 5:00 PM

Pittsburgh, Pennsylvania

RLA Learning & Conference Center
850 Cranberry Woods Drive
Cranberry Township, PA  16066

Course registration fee per participant

Cancellation Policy:
(Prior to course start date)

  • 2 weeks or less: no refund
  • 2-4 weeks: 50% refund
  • Substitutions will be allowed to avoid cancellation fee

This course requires a minimum number of registrations.  If minimum is not registered, this course will be cancelled and rescheduled.