ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to 

Course Timeframe: Spring 2021

B2B Engagement

The course, taught by Dr. V. Kumar will discuss the concepts, metrics, and strategy underlying the principles of B2B Engagement with respect to customers, employees and salesforce.

This course will begin on Tue, February 9, 2021 and will be held on Tuesdays from 11:00am-1:00pm ET. It will consist of eight sessions of 120 minutes each.

Complete Course Details and Registration