ISBM Pulse: book review

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An ISBM Reading List for These Uncertain Times

Earlier this month, during one of the town hall meetings on ‘Marketing in Uncertain Times’, ISBM’s Ralph Oliva shared he was working on a reading list for B2B marketing managers. The reading list, curated by Ralph, is split up into brand new readings, thought-provoking reads, and classics, and includes links to marketplaces. Ralph’s advice: “Many of us collecting a “stack of books” that we are going to “get around to reading”… but the time to do so is always a challenge. Perhaps, you have some additional time now, and maybe you can add some good reading to your current “stay in place” routine.”