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ISBM Pulse: corporate strategy

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branding

B2B Business Branding

A critical disconnect exists between what customers report caring about and what B2B firms emphasize in their branding efforts.

February 10, 2023
person peeking

Making the Invisible Visible: How Parata is Living Their Brand (Dawn Astorino)

Parata’s pharmacy automation solutions ensure safety, accuracy, and efficiency. A few years ago, Parata transformed their business to better align with the larger health care market and position the company for future growth and new opportunities. This restructuring left Parata’s new leadership team with two daunting challenges: disengaged employees and skeptical customers.  Learn how Parata refreshed their brand experience; defined customer experiences; and measured results through bottom-line impact.

August 8, 2018
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