CSR – ISBM

B2B Brand Investments Are Increasing, But Maybe Not Where You Think

The most common areas B2B marketers expect investing more in include digital and website program budgets and creative services and content.

October 1, 2023

B2B Business Branding

A critical disconnect exists between what customers report caring about and what B2B firms emphasize in their branding efforts.

February 10, 2023

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective (Nickerson et al. 2022)

Following socially irresponsible behaviors, firms must carefully select what type of CSR efforts to engage in.

January 15, 2023

Announcement: Journal of Marketing Webinar on Social Responsibility

On July 15, the Journal of Marketing Webinar Series ‘Insights for Managers’ will deal with firm’s social responsibility. Two research projects will be presented. The first presentation discusses corporate sociopolitical activism, the second presentation discusses corporate social irresponsibility.

June 20, 2020

ISBM Pulse: CSR

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