Rethinking B2B Software Pricing in the Agentic AI Era As B2B software increasingly includes access to AI agents, vendors are faced with a variety of pricing options. September 29, 2025
The B2B Buyer’s Journey Isn’t Linear By 2025, 80% of B2B sales transactions may take place online, with many buyers preferring to take their own circuitous routes when making purchases. October 14, 2024