digital marketing

Outlook for B2B Marketing: A Market in Transformation

Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly.

August 27, 2023

B2B Digital Marketing Frameworks (Venky Shankar)

To succeed in the dynamic B2B digital environment, B2B marketers need to continually plan and execute state-of-the-art digital marketing strategies. This presentation will highlight useful organizing frameworks to think strategically about B2B digital marketing strategy and B2B e-commerce with examples. Presentation from the October 2021 ISBM Members Meeting.

November 9, 2021

Brand-Centric Digital Activation (Mitch Duckler)

When it comes to digital marketing, investment dollars are often sub-optimized or altogether wasted because online tactics are not being

March 10, 2020

ROI on Digital Marketing (Vince Kostelnik and Neal Rabogliatti)

In this presentation by Vince Kostelnik and Neal Rabogliatti on the ROI on Digital Marketing, you learn:
The importance of selecting the relevant keyword search phrases
How to choose the most effective channels that address your target audience preferences
Aligning websites and the content of each Inbound tactic to Search Engine algorithms to rank on page 1
And a dive into Google Analytics

July 16, 2017

ISBM Pulse: digital marketing

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B2B Digital Marketing Frameworks (Venky Shankar)

Brand-Centric Digital Activation (Mitch Duckler)

ROI on Digital Marketing (Vince Kostelnik and Neal Rabogliatti)

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