ISBM Pulse: digital marketing

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ROI on Digital Marketing (Vince Kostelnik and Neal Rabogliatti)

In this presentation by Vince Kostelnik and Neal Rabogliatti on the ROI on Digital Marketing, you learn:
The importance of selecting the relevant keyword search phrases
How to choose the most effective channels that address your target audience preferences
Aligning websites and the content of each Inbound tactic to Search Engine algorithms to rank on page 1
And a dive into Google Analytics