ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
As more and more buyers opt to utilize firm-generated content online over traditional in-person information gathering with salespeople, crafting engaging content is more important than ever.
In an hour-long webinar, the panel discusses how B2B firms can foster and accelerate B2B digital transformation.
The use of influencers has become an increasingly important part of digital marketing strategy for B2B firms.
The rise of B2B influencers, particularly on LinkedIn, is a trend worth noting and a marketing approach worth examining for B2B firms.
As buyers become increasingly comfortable purchasing online, B2B sales representatives may need to redefine their roles when faced with evolving buyer customer preferences.
B2B firms must consider several key factors before investing into the digital self-service channels that buyers are increasingly demanding.
New developments in consumer tracking online will require innovative approaches from B2B marketers.
As consumers become more aware of data gathering efforts by firms, companies have been forced to evolve in their data analytics efforts. The article highlights current developments in the data analytics domain.
As leaders of organizations face unprecedented turbulence in the market, Day and Schoemaker provide a roadmap for how digital advances can be managed most effectively when important decisions must be made.
Is less more when it comes to digital strategy? This article highlights 6 things B2B leaders can do to craft a consistent and integrated digital presence to promote growth.
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