digital strategy

Outlook for B2B Marketing: A Market in Transformation

Although B2B marketing expenditures are expected to continue to grow over the next five years, the ways in which firms intend to spend their budgets vary significantly.

August 27, 2023

To elevate the B2B customer experience, partner with a content agency

As more and more buyers opt to utilize firm-generated content online over traditional in-person information gathering with salespeople, crafting engaging content is more important than ever.

December 12, 2022

What B2B Leaders Must Do for True Digital Transformation

In an hour-long webinar, the panel discusses how B2B firms can foster and accelerate B2B digital transformation.

October 3, 2022

Here’s How B2B Influencers are Transforming Considered Buyers

The use of influencers has become an increasingly important part of digital marketing strategy for B2B firms.

September 12, 2022

The Rise of the LinkedIn B2B Influencer

The rise of B2B influencers, particularly on LinkedIn, is a trend worth noting and a marketing approach worth examining for B2B firms.

August 30, 2022

Traditional B2B Sales and Marketing Are Becoming Obsolete

As buyers become increasingly comfortable purchasing online, B2B sales representatives may need to redefine their roles when faced with evolving buyer customer preferences.

April 29, 2022

Creating strong digital B2B channels at industrial companies

B2B firms must consider several key factors before investing into the digital self-service channels that buyers are increasingly demanding.

December 3, 2021

Life After Third-Party Cookies: What B2B Marketers Need To Know

New developments in consumer tracking online will require innovative approaches from B2B marketers.

July 20, 2021

Marketing the Future: How Data Analytics Is Changing

As consumers become more aware of data gathering efforts by firms, companies have been forced to evolve in their data analytics efforts. The article highlights current developments in the data analytics domain.

February 22, 2021

Book: See Sooner, Act Faster

As leaders of organizations face unprecedented turbulence in the market, Day and Schoemaker provide a roadmap for how digital advances can be managed most effectively when important decisions must be made.

February 8, 2021

ISBM Pulse: digital strategy

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