digital – Page 3

Creating strong digital B2B channels at industrial companies

B2B firms must consider several key factors before investing into the digital self-service channels that buyers are increasingly demanding.

December 3, 2021

Predictions 2022: This Is A Year To Be Bold

The rapid changes in the B2B landscape brought forth by the COVID-19 pandemic will continue in 2022, with Forrester making five key predictions relevant to business leaders.

November 1, 2021

How industrial companies can put e-commerce at the heart of their growth strategy

Industrial companies increasingly see the benefit in having robust e-commerce platforms, but several key questions must be asked as they begin advancing into a more digital domain.

October 18, 2021

2021 ISBM B2B Trends Study

The goals of the 2021 ISBM B2B Trend Study© are (1) to identify research priorities for the academic B2B marketing community and (2) to guide course content and other offerings for the corporate ISBM community.

October 1, 2021

The Impact of Platform Protection Insurance on Buyers and Sellers in the Sharing Economy: A Natural Experiment (Luo et al. 2021)

Platform-level buyer protection insurance can not only increase purchases from buyers, but also, accelerate customer acquisition for sellers.

September 10, 2021

The New Rules of B2B Lead Generation

A new B2B selling environment in which buyers prefer remote interactions and self-service necessitates a new approach to lead generation.

August 31, 2021

B2B’s Evolution In 2021: How AI And Machine Learning Are Forever Changing B2B Marketing

Artificial intelligence is a valuable tool in B2B marketing.

July 27, 2021

Moneyball For B2B Sales: The Insights-Driven Sales System

B2B organizations can use data-driven insights to allow their salesforce to spend more time on core tasks.

June 28, 2021

15 B2B Technology Marketing Trends To Watch In 2021

Several marketing trends are worth following in 2021 in the B2B domain.

June 10, 2021

These Eight Charts show how COVID-19 has Changed B2B Sales Forever

The COVID-19 pandemic has forced buyers and sellers to shift a significant amount of their interactions to online platforms, with

May 21, 2021

ISBM Pulse: digital

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