B2B sales: Omnichannel everywhere, every time
The utilization of omnichannel approaches post-pandemic continues to grow and change the B2B buying landscape.
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ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to
The utilization of omnichannel approaches post-pandemic continues to grow and change the B2B buying landscape.
Although the benefits of digital transformation efforts may be substantial for industrial companies, several key steps must be considered for successful implementation.
B2B firms must consider several key factors before investing into the digital self-service channels that buyers are increasingly demanding.
Industrial companies increasingly see the benefit in having robust e-commerce platforms, but several key questions must be asked as they begin advancing into a more digital domain.
AI allows businesses to be even more agile, a critical benefit for the longer sales cycles found in the B2B world.
Improving the B2B buying experience can reap significant rewards for digitally savvy firms.
B2B organizations can use data-driven insights to allow their salesforce to spend more time on core tasks.
Midsize B2B firms must address key challenges to be able to compete with larger organizations.
An omnichannel approach is the way of the future and the way of the present in B2B industries.
As leaders of organizations face unprecedented turbulence in the market, Day and Schoemaker provide a roadmap for how digital advances can be managed most effectively when important decisions must be made.
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