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ISBM Academic Newsletter, Volume 11, Issue 1

In this Issue (January 2018)
– From the Membership: The Thriving Marketer (Lynn Yanyo)
– From the Membership: Next Members Meeting (Lynn Yanyo)
– ISBM Fellow Feature: How to Become a Platform Business (Erich Joachimsthaler)
– ISBM Fellow Feature: B2B Firm’s Shift from Outside to Inside Sales Structures (Rob Palmatier)
– Invitation to EMAC 2018 and B2B SIG
– ISBM Phd Camp and Academic Conference 2018
– Call for Nominations: 2018 ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing

ISBM Academic Newsletter, Volume 10, Issue 1

In this Issue (January 2017):
– Building Lasting Partnerships (Sandy Jap)
– Feature: Marketing In Recessions (Raji Srinivasan)
– From the Membership: Big Talk: Brand 2016 Fall Member’s Meeting (Suzanne Lavin)
– Reflections on the 2016 Institute for the Study of Business Markets B2B Academic Conference
– Highlights from the 2016 PhD Student Camp for Research
– IPSS Update: Spring Lineup (Hari Sridhar)
– BMM-EMAC Conference Announcement