The ‘Circles of Doom’: Quantifying the Misalignment of B2B Marketing and Sales In B2B markets, marketing and sales efforts are often misaligned, leading to losses in revenue and greater customer churn. October 8, 2023
The State of Chatbots in B2B Demand Generation Chatbots are not only increasingly used in B2B industries to generate leads, but also have been associated with improved conversion rates. March 7, 2023