ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: engagement

A recent survey of B2B marketers revealed that both budgets and the use of AI are expected to grow in the coming years.

June 19, 2023

In an increasingly customer-driven world, firms must effectively engage in lifecycle revenue marketing.

March 15, 2023

Video advertising is a tool that savvy B2B firms should consider utilizing even more in 2023.

January 22, 2023

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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