ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
Companies can benefit from emphasizing the benefits they provide along with the products they sell.
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
B2B e-commerce reached $23.4 trillion in global sales last year.
AI experimentation is a key driver in strong revenue growth for B2B software firms.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
To more effectively measure marketing’s impact, B2B organizations must be aware of five key insights.
Although a strong partnership between the CEO and the CMO can drive growth, there are three key sources of friction that organizations must first overcome.
The three key components of a customer-obsessed growth engine are creating buyer value, aligning marketing, sales, and product teams, and leveraging technology.
In both favorable and unfavorable market conditions, B2B firms that embrace growth analytics are better poised for success.
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