ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
A recent webinar by Bain & Company outlined how B2B firms can grow successfully given 2025’s many challenges.
Top performing B2B companies have integrated AI across many processes.
B2B marketers may be spending too much on production and too little on reaching customers.
AI can assist with a multitude of tasks during the fuzzy front end.
Companies can benefit from emphasizing the benefits they provide along with the products they sell.
Generative artificial intelligence could facilitate over $1 trillion in additional productivity across sales and marketing functions.
The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.
B2B e-commerce reached $23.4 trillion in global sales last year.
AI experimentation is a key driver in strong revenue growth for B2B software firms.
In a new generation of B2B selling, successful companies effectively employ three key tactics.
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