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ISBM Pulse: market share

The Future of B2B Growth? Your Brand

Across several product categories, the importance of B2B brands in driving sales continues to grow.

February 4, 2024

The Multiplier Effect: How B2B Winners Grow

B2B companies that are thriving are more likely to be on the cutting edge of five key trends.

April 30, 2023

Technical Note: Quantitative Analysis in Marketing (Gupta)

Effective marketing decision making often requires both qualitative and quantitative analysis. Many marketing analyses across the 4Ps can be supported by quantitative analyses, for example market size estimation, determining economic value to customers, demand generation and customer acquisition with the help of customer lifetime value analysis, channel economics, product cannibalization, market share analysis, and pricing. In this technical Harvard Business School note, Sunil Gupta summarizes how these core metrics are calculated and applied.

June 15, 2020

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Email: ISBM@psu.edu

ISBM Pulse: market share

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