ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to 

ISBM Pulse: personal branding

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Servant Innovation: Why Marketing Is Everything We Do (Dave Loomis)

Serving others is the reason we’re all in business and the secret to staying in business and growing.  While organizations have many roles, Dave Loomis argues that everything is marketing – because everything we do is centered on delivering a product or service of value to our customers.