ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM Pulse: social

A survey of 1,500 B2B thought leaders revealed that building trust through video content creation is a critical goal.

August 4, 2025

The B2B SaaS sector is predicted to continue growing, with human resources being the top growth segment.

October 7, 2024

93% of customers think that influencer marketing helps achieve business goals.

July 8, 2024

Business Building
475 Shortlidge Rd
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

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