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ISBM Pulse: value creation

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To Cut Costs, Know Your Customer

Cost-cutting initiatives for B2B firms should focus on reorienting resources toward business practices that create customer value.

price

A Better Way to Price B2B Offerings

While B2B suppliers often feel that they must compete on price alone, they have an ability to extract a higher price from their B2B customers and provide greater customer value by focusing on all of the offerings that they provide.