value creation – Page 2

Firms must devote resources to managing new product portfolios and make decisions to cut their losses on once-promising initiatives.

December 7, 2021

In B2B markets, firms entering licensing agreements should consider licensing experience as a key factor when making monitoring decisions.

November 23, 2021

The voice of the customer is a powerful tool for firms that are equipped to both listen to it and put its insights into action.

September 28, 2021

A recent survey of 500 senior B2B leaders revealed three key insights related to growth objectives post-pandemic.

September 15, 2021

Corporate sociopolitical activism (CSA) is defined by Bhagwat and her co-authors as a firm’s public demonstration of support for or

June 16, 2021

Several marketing trends are worth following in 2021 in the B2B domain.

June 10, 2021

Midsize B2B firms must address key challenges to be able to compete with larger organizations.

June 7, 2021

Collaborations between academics and practitioners in the B2B domain can yield critical insights for both groups.

April 26, 2021

Incremental adjustments post-pandemic may ultimately prove less prudent than transformative initiatives that can re-orient business practices.

April 7, 2021

Cost-cutting initiatives for B2B firms should focus on reorienting resources toward business practices that create customer value.

March 23, 2021

ISBM Pulse: value creation