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ISBM Pulse: value proposition

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branding

B2B Business Branding

A critical disconnect exists between what customers report caring about and what B2B firms emphasize in their branding efforts.

February 10, 2023
wrapped gift

Data Wrapping: A New Way to Increase a Product’s Value Proposition

Data wrapping is the practice of giving data and analytics to customers as product features and customer experiences, with the goal of increasing a product’s value proposition. The users of these data wrapping functionalities are the company’s customers – not the employees. And as this is a customer oriented feature being a part of the product offering, the product road map is lead by product owners – not IT. It is an interesting strategy to monetize data – in a way that extends the product value proposition. 

July 3, 2020
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