Corporate strategy – Page 6

Marketing Experience of CEOs and Corporate Social Performance (Janani et al. 2022)

CEOs with prior marketing experience can prove particularly effective at enhancing corporate social performance.

May 24, 2022

The New B2B Growth Equation

In the new business-to-business environment, sales growth is likely to come from investments in more selling channels.

May 8, 2022

Shifting From B2B to B4B Can Build a More Sustainable Business

As firms increasingly focus on more sustainable business models, an increased focus on the concept of B4B (business-for-business) may prove impactful.

April 11, 2022

Digital disruption: The rise of eB2B in fragmented retail

The digital revolution already exemplified in fragmented retail settings will further accelerate due to the rise of eB2B companies.

February 11, 2022

Unlocking “Pipeline Gridlock:” Effective Portfolio Management is the Key

Firms must devote resources to managing new product portfolios and make decisions to cut their losses on once-promising initiatives.

December 7, 2021

How to Build Better B2B Relationships In The Virtual Age

Building strong relationships between buyers and sellers through an online medium is a significant challenge that can be tackled in three steps.

November 30, 2021

Value from technology licensing – The role of monitoring and licensing experience (Mooi and Wuyts 2021)

In B2B markets, firms entering licensing agreements should consider licensing experience as a key factor when making monitoring decisions.

November 23, 2021

World Class Marketing Organization Behavior (Sundar Bharadwaj)

Listen to ISBM Fellow, Sundar Bharadwaj where he talks about the behaviors of World Class B2B Marketing Organizations. Presentation from the October 2021 ISBM Members Meeting.

November 9, 2021

The Power of Business Frameworks (Laura Patterson)

If your business were to lose critical members of your team, would it be able to continue to function with as little disruption as possible? Is bringing new smart young people up to speed quickly important to business success? Is consistently delivering a quality experience to your customers a top priority? Then you can benefit from the power of business frameworks. In this session, Laura will explore the importance of business frameworks, outline the attributes of a good framework, suggest 6 key considerations when selecting a framework, and share 3 frameworks from VisionEdge Marketing customers find valuable. Presentation from the October 2021 ISBM Members Meeting.

November 9, 2021

ISBM Member Case Study – Marmon’s Journey to a Strategic Marketing Framework (Beth Sulentic)

This presentation will talk about the journey Marmon Holdings is taking to become a B2B marketing company. It will focus on the structure they are creating to allow their 100+ decentralized business have the tools, trainings, and best practices to grow in their respective areas. Beth will also touch on the future vision Marmon has created and their roadmap for continuing to build out their commercial capabilities. Presentation from the October 2021 ISBM Members Meeting.

November 9, 2021

ISBM Pulse: Corporate strategy

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All Archives by Month

Marketing Experience of CEOs and Corporate Social Performance (Janani et al. 2022)

The New B2B Growth Equation

Shifting From B2B to B4B Can Build a More Sustainable Business

Digital disruption: The rise of eB2B in fragmented retail

Unlocking “Pipeline Gridlock:” Effective Portfolio Management is the Key

How to Build Better B2B Relationships In The Virtual Age

Value from technology licensing – The role of monitoring and licensing experience (Mooi and Wuyts 2021)

World Class Marketing Organization Behavior (Sundar Bharadwaj)

The Power of Business Frameworks (Laura Patterson)

ISBM Member Case Study – Marmon’s Journey to a Strategic Marketing Framework (Beth Sulentic)

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