Marketing in Uncertain Times – Managing Communications in Crisis (Andrea Coville and Tom Kramer)
Speaker(s): Andrea Coville, Tom Kramer, and Ralph Cummins
Presentation Date: April 2020
"There are many crisis environments where “laying low” is a sound strategy. This is not one of them." – Andrea Coville, CEO of Brodeur Partners as part of ISBM’s Marketing in Uncertain Times Town Hall Series. Andrea joined with B2B and B2C marketing expert Tom Kramer, founder and CEO of Essex Digital Platform, to show how businesses are still under-communicating to both customers and employees, why this high risk strategy needs to change, and how to leverage effective communications now and in the future.
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