ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to 

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SUPPORTING B2B RESEARCH WORLDWIDE
We are a non-profit research institute focusing on research in business-to-business (industrial) marketing. Our mission is to play a leadership role in advancing the theory and practice of B2B marketing.
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Research

Our network of world-class academics is driven to conduct research that advances the theory and practice of B2B marketing. Combined, we’ve published thousands of B2B studies that have been leveraged by businesses throughout the world to drive organic growth.

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IPSS

The ISBM PhD Seminar Series (IPSS) offers PhD level seminars in B2B marketing. These seminars, delivered electronically by some of the world’s leading scholars, provide access to leading developments and methods necessary to doctoral students worldwide.

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Conferences

The ISBM Biennial Conference focuses on the most pressing B2B issues and offers interaction amongst the world’s leading B2B researchers. The Biennial Conference is preceded by the PhD Camp, which provides budding B2B researchers guidance and feedback on research ideas.

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B2B Pulse

B2B Pulse is THE global portal to B2B knowledge and B2B best practices. B2B Pulse bridges the B2B academic community and business practice, connecting academics to important business problems and best practices, and connecting practitioners to new knowledge and research insight.

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“Through the ISBM PhD Seminar Series, I got exceptional training from experts, and developed great relationships across the field. I learned from those researchers who have written THE classic papers in marketing on these topics.”
“The friendships I made through the ISBM Summer Research camp gave me opportunities I would not otherwise have had. I will always be grateful to ISBM for guiding my path.”
“The ISBM PhD Seminar Series helped me tremendously in furthering my understanding how to conduct high-quality research, because PhD students in Germany rarely have access to in-depth PhD seminars.”
“It is great that ISBM continues investing in the next generation of B2B scholars. I wish that even more colleagues will encourage their students to participate and benefit from IPSS, the PhD Camp, and the Doctoral Support Award Competition.”
“I always attend the ISBM Biennial Conference. Every presentation is interesting and relevant to my work. In addition, it offers great networking opportunities with experts in the field, which proved very helpful in my career.”
“Competing in the ISBM Doctoral Support Award Competition game me valuable feedback from several B2B experts, which helped me to further develop my work. Subsequently winning the competition was a great way to start my career!”
“The ISBM Research Priorities, the B2B Handbook, and the IPSS seminars are helpful instruments to guide the research of my PhD students.”
“Having strongly benefited from all ISBM does, I can say that they provide an invaluable service to the B2B marketing community.”
“Given how dispersed B2B marketing academics - faculty and students - typically are across institutions, the ISBM Biennial Conference and the IPSS courses are a wonderful way to connect those who are interested in B2B research.”
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Business Building
University Park, PA 16802

Phone: 814-863-2782
Email: isbm@psu.edu

© 2024 ISBM – Institute for the Study of Business Markets

ISBM mobile logo

484 Business Building
University Park, PA 16802
Phone: 814-863-2782
Fax: 814-863-0413
Email: ISBM@psu.edu

© 2020 ISBM – Institute for the Study of Business Markets

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