ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

Research

Our network of world-class academics is driven to conduct research that advances the theory and practice of B2B marketing. Combined, we’ve published thousands of B2B studies that have been leveraged by businesses throughout the world to drive organic growth.

IPSS

The ISBM PhD Seminar Series (IPSS) offers PhD level seminars in B2B marketing. These seminars, delivered electronically by some of the world’s leading scholars, provide access to leading developments and methods necessary to doctoral students worldwide.

B2B Pulse

B2B Pulse is THE global portal to B2B knowledge and B2B best practices. B2B Pulse bridges the B2B academic community and business practice, connecting academics to important business problems and best practices, and connecting practitioners to new knowledge and research insight.

ISBM Founders Fund

A source of support for B2B marketing to increase the breadth and depth of its activities and to further its mission to provide thought leadership in the B2B domain globally. The two main missions of ISBM are (1) B2B knowledge creation and (2) Improve the Practice of B2B Marketing.