ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.
The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
In an hour-long webinar, the panel discusses how B2B firms can foster and accelerate B2B digital transformation.
If you have been stressed by the supply chains that were stretched or broken over the past 2 years and/or your customers who have been whip-lashed by their customers, this next webinar is for you.
Presented by: Tracy Daly, Senior Optimization Consultant Demand Management and Top Line Growth, OpExecs
This presentation is on two B2B Handbook Chapters: Branding in B2B Firms (Kevin Lane Keller & Philip Kotler) and B2B E-Commerce (Venkatesh Shankar) on November 19, 2021.
Webinar from Caryn Kopp. The first step in closing a sale is landing the initial meeting. Do you want more of those? Learn Caryn’s proven secrets for getting the right prospect doors open so you have a continual flow of new opportunities in your pipeline.
This presentation is on one B2B Handbook Chapters: The Impact of the Internet on B2B Sales for Size and Structure (Mantrala & Albers) on November 5, 2021.
This presentation is on two B2B Handbook Chapters: The Complexity of Trust in B2B Relationships (Scheer) and Control and Coordination in B2B Networks (Wuyts & Van den Bulte) on October 22, 2021.
This presentation is on two B2B Handbook Chapters: Marketing Metrics (Srinivasan & Hasan) for B2B Firms and Empirical Approaches for Addressing Endogeneity in B2B Research (Saboo & Anand), on October 8, 2021.
Webinar from Brunner and Value Engineering to highlight new digitals to enable faster revenue growth.
Making your communications accessible and engaging for the disability community results in greater inclusion, lower risk and higher return. Watch this webinar from Ablr to get tips to keep your communication accessible for those with disabilities.
Serving others is the reason we’re all in business and the secret to staying in business and growing. While organizations have many roles, Dave Loomis argues that everything is marketing – because everything we do is centered on delivering a product or service of value to our customers.
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