Content Library

5 Planks of Door Opening Success (Caryn Kopp)

Webinar from Caryn Kopp. The first step in closing a sale is landing the initial meeting. Do you want more of those? Learn Caryn’s proven secrets for getting the right prospect doors open so you have a continual flow of new opportunities in your pipeline.

November 19, 2021

B2B Research Webinar Series – The Impact of the Internet on B2B Sales For Size and Structure

This presentation is on one B2B Handbook Chapters: The Impact of the Internet on B2B Sales for Size and Structure (Mantrala & Albers) on November 5, 2021.

November 18, 2021

B2B Research Webinar Series – 1. Complexity of Trust & 2. B2B Networks

This presentation is on two B2B Handbook Chapters: The Complexity of Trust in B2B Relationships (Scheer) and Control and Coordination in B2B Networks (Wuyts & Van den Bulte) on October 22, 2021.

November 8, 2021

B2B Research Webinar Series – 1. Marketing Metrics & 2. Empirical Approaches on Endogeneity

This presentation is on two B2B Handbook Chapters: Marketing Metrics (Srinivasan & Hasan) for B2B Firms and Empirical Approaches for Addressing Endogeneity in B2B Research (Saboo & Anand), on October 8, 2021.

November 8, 2021

Faster Revenue Growth Enabled by New Digital Tools (Eric Perz and Pat Kenny)

Webinar from Brunner and Value Engineering to highlight new digitals to enable faster revenue growth.

October 1, 2021

Accessible Design to Maximize Marketing Reach (Mike Iannelli and Kim Casey, Ablr)

Making your communications accessible and engaging for the disability community results in greater inclusion, lower risk and higher return. Watch this webinar from Ablr to get tips to keep your communication accessible for those with disabilities.

October 1, 2021

Servant Innovation: Why Marketing Is Everything We Do (Dave Loomis)

Serving others is the reason we’re all in business and the secret to staying in business and growing. While organizations have many roles, Dave Loomis argues that everything is marketing – because everything we do is centered on delivering a product or service of value to our customers.

October 1, 2021

B2B Research Webinar Series – Fractional CMO’s – What are they and when may they be best used?

This presentation is from Professor Sebastian Hohenberg. Sebastian an assistant professor of marketing at the University of Texas at Austin.

June 1, 2021

B2B Research Webinar Series – Organizing for Innovation – B2B Projects, Task Configuration, and Outcomes

This presentation is from Professor Elham Ghazimatin. Elham is a PhD graduate in marketing from the University of Melbourne, Australia and an assistant professor of marketing at the University of Stavanger (UiS).

June 1, 2021

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5 Planks of Door Opening Success (Caryn Kopp)

B2B Research Webinar Series – The Impact of the Internet on B2B Sales For Size and Structure

B2B Research Webinar Series – 1. Marketing Metrics & 2. Empirical Approaches on Endogeneity

Faster Revenue Growth Enabled by New Digital Tools (Eric Perz and Pat Kenny)

Accessible Design to Maximize Marketing Reach (Mike Iannelli and Kim Casey, Ablr)

Servant Innovation: Why Marketing Is Everything We Do (Dave Loomis)

B2B Research Webinar Series – Fractional CMO’s – What are they and when may they be best used?

B2B Research Webinar Series – Organizing for Innovation – B2B Projects, Task Configuration, and Outcomes

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