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B2B Research Webinar Series – 1. Marketing Metrics & 2. Empirical Approaches on Endogeneity

Speaker(s): Raji Srinivasan, Tushmit Hasan, Alok Saboo, and Ankit Anand
Presentation Date: October 2021
This presentation is on two B2B Handbook Chapters: Marketing Metrics (Srinivasan & Hasan) for B2B Firms and Empirical Approaches for Addressing Endogeneity in B2B Research (Saboo & Anand), on October 8, 2021.

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