ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to the ISBM-Corporate website.

ISBM at the Penn State Smeal College of Business – Academic Institute supporting B2B Research. Switch to 

Academic Event

2024 ISBM PhD Camp

Hold the Dates:  June 4-5, 2024

A “Call for Nominations” will go out towards the end of 2023.

Penn State’s Institute for the Study of Business Markets is sponsoring its 10th Ph.D. Camp for Research in Business-to-Business Markets. The Camp is open to all doctoral students, but it is particularly targeted to students in their first 3 years of study. The Camp is designed to educate students about research opportunities in the B-to-B realm, to introduce students to the network of B-to-B students and scholars, and to help cultivate relationships among those researchers.

The Camp enables students to interact with prominent faculty and young, promising scholars, get acquainted with research paradigms and topics in business-to-business strategy, marketing, and management. Camp counselors will offer insights on:

  • Sources of data, financial support, and research guidance
  • Working with practitioners to develop research projects
  • Obtaining secondary data creatively
  • The joys and trials of research collaborations
  • Developing a career while dealing with life’s unexpected twists
  • Student participants’ own research ideas

Camp Sponsors

  • Penn State’s Institute for the Study of Business Markets (ISBM)



The Camp is designed for students who have completed at least one year of doctoral studies and have interest in pursuing work in B-to-B marketing or management. There are no geographic or field restrictions; students studying marketing, strategy, management, R&D management, information systems, business logistics/supply chain management and others will find the Camp attractive and beneficial.

Each university can submit up to 2 student nominations. E-mail nominations to Lisa Scheer ( by April 24, 2024. Those accepted for the Camp will be notified by May 1. Attach a single file (Word, pdf) for each nomination that contains the following materials:

  1. Student’s Vita
  1. Faculty Recommendation Letter
    This is used to verify the motivation and ability of the student, along with the student’s interest in the domain of B-to-B.
  1. Student’s Essay

The essay (1000 words maximum) should address the topic:  A business-to-business research issue that I would like to pursue is XXX. . . Why?

The student may wish to associate the research idea with ISBM’s Research Priorities ( Although not essential, alignment with ISBM Research Priorities opens greater opportunities for future submission of funding proposals or participation in proposal competitions.

Our small-group Research Workshops in which students share early-stage research ideas and get feedback from B-to-B researchers is a popular feature of the Camp. Camp participants will be requested to submit a 1000-word (maximum) summary of an early-stage research topic/project plus an illustrative diagram or figure by June 15, 2024. Please note, this early-stage research may or may not address the same topic as the student’s essay for the nomination. Details will be provided later.

We seek faculty as well for the 75-minute Research Workshops. Please email Dr. Lisa Scheer ( to volunteer to participate in a Research Workshop.

Camp Organizers and Directors

Camp Director:

Lisa K. Scheer
University of Missouri

Camp Vice-Director:

Kersi Antia
Western University

For More Information

Camp Administrator:

Lori Nicolini
Institute for the Study of Business Markets
The Pennsylvania State University
Phone:  814-863-4911


From: June 4, 2024 12:00 pm
To: June 5, 2024 12:00 pm

Penn State

Smeal College of Business

Business Building (just off Park Avenue)

University Park, PA 16802