The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.

Long Lags and Large Returns: Experimental Evidence from Advertising to Businesses (Thomas, Goic, and Kalyanam 2023)
In business markets, the impact of advertising can have a long-run impact on the purchasing of new products.