The ISBM Pulse content library contains archived copies of previous member meeting presentations, webinars, courses, articles/reports, and a multitude of other knowledge. This material is freely available for our ISBM members.
An Exploratory Study of Business-To-Business Online Customer Reviews: External Online Professional Communities and Internal Vendor Scorecards (Steward, Narus, and Roehm 2018)
Business-to-business (B2B) buyers often rely on online reviews to make purchasing decisions. However, the impact of a positive or negative review can often vary depending on if the review is written on an internal or external channel.